Riyadh Season got the first place in the One Club Creative Ranking for the Middle East and North Africa region in the field of advertising, reported Al Arabiya. Big Time Creative Shop, the creative arm of the Riyadh Season ranked first in Saudi Arabia and second at region level in the ADC competition.
These achievements reflect the high level of creativity and innovation in Riyadh Season and strengthen the position of the Kingdom of Saudi Arabia as a leading force in the advertising industry.
Riyadh Season 2023 broke a record- it appeared on social media platforms 24 billion times, according to Statistics issued by the General Entertainment Authority in Saudi Arabia, reported Al Arabiya. There have been 436 million interactions with 4075 posts on 13 platforms, viewed by 1.65 billion people.
The head of the General Entertainment Authority (GEA), Turki Al-Sheikh, published these statistics on his official account on “X”. The statistics showed that the total number, through these platforms, reached 670 million, while clicks reached 22 million. Various media outlets, including local and international newspapers, channels, and agencies, interacted to reach nearly 122,000 articles published on all their media platforms, in more than 75 languages.
GEA announced that the number of visitors to entertainment events and activities during 2023 reached more than 72 million visitors, an increase of 17% compared to 2022. Moreover, the number of licenses issued reached more than 6 thousand licenses granted in 117 cities.
GEA added that the number of licensed events reached 5,406 activities of all kinds, including entertainment events, entertainment shows, as well as live shows in restaurants and cafes. Moreover, 230 entertainment destinations were licensed, an increase of 46% compared to the year 2022.
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