The Social Development Bank (SDB) has introduced a new crafts training program in the Aseer region, developed in partnership with the renowned Alchimia Contemporary Jewellery School of Italy. This initiative is part of SDB’s 2025 specialized training agenda, designed to equip artisans and freelancers with advanced skills in working with copper and gold leaf.
Rooted in the rich cultural heritage of the region, the program takes inspiration from Al-Qatt Al-Asiri—Aseer’s traditional art form recognized by UNESCO—to produce market-ready, high-quality crafts that support long-term economic sustainability.
The launch event, held in Abha, also marked the signing of a strategic cooperation agreement between SDB and Alchimia. Through this partnership, global expertise will be brought to local talent via nationwide training programs, aimed at empowering artisans and boosting their competitiveness.
This initiative aligns with SDB’s broader mission to support the crafts and creative industries. Since its inception in 2023, the specialized training program has served over 300 participants across 15 sessions, resulting in the creation of 250 distinctive products. Notably, 30% of participants have secured financing, and more than 150 families engaged in the cottage industry have successfully scaled their businesses.
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