Turki Alalshikh Attends Signing of MoU with Elie Saab

Riyadh Season, presented by General Authority for Entertainment’s CEO Faisal Bafarat, and world-famous designer Elie Saab signed a memorandum (MoU) of understanding in London Today, in the presence of Turki Alalshikh, Chairman of General Authority for Entertainment.

The MoU includes cooperation between both parties during Riyadh Season 2024 to create an unmatched experience combining both fashion and entertainment.

Elie Saab will launch Riyadh Season Fall collection 2025.

Riyadh Season signed this MoU in coordination with Ministry of Culture and Fashion Authority.

“In Riyadh Season, we are working on connecting with the most important global names  in various fields to enrich the entertaining options including fashion. Elie Saab is one of the distinguished names in this field,” said Alalshikh.

Moreover, the chairman thanked Minister of Culture Bader bin Abdullah Al Saud and vice minister of Culture Hamed bin Mohammed Fayez for all efforts exerted in this field.

Additionally, Saab expressed his happiness to participate in Riyadh Season 2024.

“we will prepare an unprecedented and new thing to celebrate this important event in city of Riyadh which supports creativity and cultural diversity in the region,” commented the designer.

Recently, in a major event attended by many of fashion enthusiasts, Saab inaugurated his boutique in VIA Riaydh.

Shein in KSA

 

Moreover, the fashion landscape in Saudi Arabia witnessed a historic moment with Shein’s first-ever fashion show in the Kingdom. This landmark event not only showcased Shein’s latest collections but also symbolized a fusion of art, fashion, and philanthropy, redefining the traditional fashion show paradigm.

On November 2, 2023, Shein, a global online retailer, presented its Riyadh Fashion Show at Marbella Resort. With the theme “Blooming Art,” the event was a celebration of fashion, art, and giving back​.

A Confluence of Fashion and Art

Shein’s fall-winter collection drew inspiration from iconic paintings, transforming fashion into an art form. The collections, including ‘Artful Elegance,’ ‘Urban Canvas,’ and ‘Starry Night,’ were brought to life by models chosen through an online competition. Moreover, this innovative approach to model selection engaged over 300,000 voters, spotlighting Shein’s commitment to community involvement​.

Autism Awareness and Charity

Beyond fashion, Shein’s event also supported the Charitable Society of Autism Families (SAF). A charity auction featuring artworks by young autistic artists was part of the gala dinner, with all proceeds aiding the SAF. This gesture underscored Shein’s dedication to social causes, especially autism awareness​.

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