A highly-anticipated entertainment experience is coming to Riyadh, as SEVEN Al-Hamra will bring family-friendly fun across exceptional destinations.
Set to open in mid-2026, SEVEN Al-Hamra spans an area of more than 90,000 m² with a built-up area of 167,000 m². The new Riyadh attraction will feature a unique blend of activities and adventures across 10 entertainment zones, reinvigorating the Kingdom’s leisure landscape.
The main highlight of SEVEN Al-Hamra is the Transformers Experience, offering state-of-the-art rides that will immerse visitors in the action-packed universe of robots, marking the world’s first Transformers attraction.
Moreover, it includes a Discovery Adventures zone, introducing purpose-built indoor adventure centers that combine learning and fun in an extraordinary environment.
The thrilling experience also features an indoor hubless Ferris wheel with rides offering panoramic and 360 views from a height of 22m.
SEVEN Al-Hamra offers a collection of unmissable activities, including the E-Karting, indoor surfing, indoor skydiving, and the Clip ‘n Climb attraction. It also features a competitive bowling experience, powered by tech-driven lanes, in-game avatars and tasty food menu.
Furthermore, the new destination offers a premium AMC cinema for a luxury movie experience. It also features a multi-purpose space for all events and live shows, prepared with the most modern technologies.
SEVEN Al-Hamra is developed by Saudi Entertainment Ventures (SEVEN) as part of 14 large-scale entertainment projects planned across Saudi Arabia to boost the Kingdom’s leisure landscape.





