Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity, and MATTEL, a multinational toy and entertainment company, have signed an agreement to bring Hot Wheels electric karting experience to Saudi Arabia.
According to a press release, Hot Wheels e-karting racing tracks will come to six key Saudi cities: Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.
Hot Wheels Experience
Hot Wheels e-karting experience combines competition, experimentation, safety, and creativity to create exciting and thrilling challenges that improve the skills of children and boost their confidence.
Moreover, the Hot Wheels e-karts are designed to provide cutting-edge performance that suits the ultimate racing challenge.
A new thrilling E-Karting experience joins SEVEN’s family, with a multilevel track and exclusive merchandise shop.
Stay tuned 🏎️🚀 pic.twitter.com/GZy1FqC9Fv— SEVEN مشاريع الترفيه السعودية (@saudi_SEVEN) October 10, 2024
SEVEN Investments
The addition of the innovative e-karts bolsters SEVEN’s portfolio and further enhances the karting community in the Kingdom. The new agreement follows an announcement earlier this year that SEVEN would be bringing indoor e-karting centers to many of its entertainment destinations.
SEVEN is making substantial investments in the Saudi entertainment sector, with more than SAR 50bn to construct 21 destinations across 14 cities around the Kingdom. These new attractions will provide distinct and innovative entertainment experiences and open the door for global partnerships in this sector.
Significant Partnership
On the occasion of announcing the new agreement, Chief Attractions Officer at SEVEN, Damien Latham, said: “We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem.”
Furthermore, he stressed the significance of the new partnership with MATTEL. “The partnership with the Hot Wheels brand will bring MATTEL’s brand mission to the Kingdom – to ignite the challenger spirit that lives in every person to help them reach their true potential,” he noted.
“It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions,” Latham added.
Hot Wheels in Saudi Arabia
Similarly, the Chief Franchise Officer at MATTEL, Josh Silverman, expressed his excitement about introducing the new e-karting experience to Saudi Arabia.
“Hot Wheels’ captures the challenger spirit, inspiring everyone to reach their full potential. This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement,” he said.
Silverman added: “More than just an e-karting experience, it’s a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with SEVEN to bring ‘Hot Wheels’ across the Kingdom.”