Saudia Airlines has signed an agreement with the Aseer Development Authority to boost tourism in Aseer Region, according to the Saudi Press Agency.
Signed at the Arabian Travel Market 2025, the strategic partnership strengthens Aseer’s position as a distinctive destination for tourists worldwide.
Based on the agreement, Saudia will launch seasonal campaigns during spring, summer, and winter to increase visitor numbers and bookings to Aseer Region.
Importantly, the deal fosters Saudia’s dedication to supporting Saudi local economy and fulfilling the Kingdom’s National Transport and Logistics Strategy.
In line with the Saudi Vision 2030, this strategy seeks to attract 330 million annual visitors by 2030.
By showcasing the unique cultural and heritage attractions of the Aseer region, the new collaboration will connect international visitors with various destinations across the Kingdom.
“This strategic partnership with Saudia represents a qualitative leap in our efforts to develop Aseer as a global tourist destination,” said Acting CEO of the Aseer Development Authority Hashem Al-Dabbagh.
Al-Dabbagh also noted that the agreement supports economic development and promotes access to the region in line with the objectives of Saudi Vision 2030.
“We are pleased to partner with the authority, leveraging from our global network to highlight the natural beauty and vibrant culture of Aseer Region and integrating these offerings into our strategy,” Chief Commercial Officer of Saudia Arved von zur Mühlen said.
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