Saudi Arabia Unveils Pavilion at “World Travel Market” Exhibition in London
In a strategic move to reinforce its burgeoning role in the global tourism sector, Saudi Arabia, through the efforts of Tourism Minister Ahmed bin Aqil Al-Khatib, proudly inaugurated its pavilion at the World Travel Market (WTM) in London today.
Showcasing Global Leadership in Tourism
The Kingdom’s participation in this premier event underscores its leadership and ambition in the global tourism landscape. With an impressive 17 million tourists hosted in the first seven months of 2023 alone, Saudi Arabia is well on its way to its target of welcoming 30 million tourists by the year’s end.
A Pivotal Event for Global Tourism
The World Travel Market in London serves as a global hub for the tourism industry, attracting international players and stakeholders. The Kingdom’s presence reflects its rapid growth and influential status as one of the world’s fastest-evolving tourist destinations.
A Surge in Tourist Arrivals
Saudi Arabia achieved the thirteenth rank globally in tourist arrivals in 2022 and witnessed a 64% growth in the first quarter of 2023. This growth positioned the Kingdom second worldwide in the increase of incoming tourists, signaling a strong post-pandemic recovery.
Heritage and Natural Beauty
Minister Al-Khatib emphasized that the Kingdom’s participation showcases its transformation into a globally recognized tourist destination. Saudi Arabia’s rich cultural heritage and unique natural landscapes are increasingly capturing the world’s attention, marking its place on the international tourism map.
Elevated Targets for 2030
With the Kingdom experiencing rapid development in tourism, the targets have been elevated. By 2030, the goal is to reach 150 million visits and attract 70 million international tourists annually.
Building Strategic Partnerships
The World Travel Market provides a platform for Saudi Arabia’s tourism sector to forge strategic partnerships with key global markets. The Kingdom aims to open new horizons, attract a larger segment of international tourists, and enhance its position on the global tourism map.
