Saudi Arabia’s Cultural Development Fund has recently hosted luxury fashion designer and Italian entrepreneur Brunello Cucinelli at AlUla, the Saudi Press Agency.
In collaboration with the Fashion Commission, the event aligned with the fund’s key roles to boost the skills of entrepreneurs in the cultural sector. It aims to offer a close connection between global cultural experts and Saudi entrepreneurs and creatives. Therefore, it serves as a platform for dialogue and sharing expertise and best practices to drive growth and innovation.
The event reflects the fund’s efforts to promote the managerial, financial, and technical skills of creatives, reducing startup costs, and sustaining creativity in the cultural sector.
With a special focus on integrating various techniques into cultural projects, the session delved into the cultural identity as well as the concept of blending creativity and innovation.
Titled “Brunello Cucinelli: From Castel Rigone to the World,” the panel tackled Cucinelli’s career, and other major seems such as building a global fashion brand, merging heritage with innovation, sustainability in luxury fashion, social responsibility, cultural exchange, and the future of fashion.
In the same context, Cucinelli stressed craftsmanship as a necessary element to sustainability and authenticity in fashion.
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