Riyadh Season 2024 to Host MENA Effie Awards

NordStella chose Riyadh Season 2024 to host the fifteenth session of the MENA Effie Awards, Chairman of the General Entertainment Authority, Turki Al-Sheikh, revealed, reported Akhbaar 24.

The MENA Effie Awards ceremony will be held on November 21, 2024, and the EFFIE Awards will be presented for a group of events, marketing campaigns, and leaders of distinguished programs in the Middle East and North Africa.

Al-Sheikh expressed his happiness that the regional version of the world-famous EFFIE Awards will come  to the Kingdom. He said that this partnership represents an effective step in hosting international events in the Kingdom, which is one of the leading countries in improving the entertainment and creativity sector to meet international events’ standards.

The Managing Director for NordStella, Sahar Rafique, expressed her happiness with the new partnership with Riyadh Season. This partnership aims to create cooperation that embodies the commitment to excellence and innovation in the Kingdom, and to create a milestone by hosting MENA EFFIE for the first time in Saudi Arabia.

The awards presented under the umbrella of EFFIE Worldwide are the only ones of their kind given their facets of marketing campaigns, from the goal to implementation right down to impact.

During the next edition of “Riyadh Season,” they highlight successful ideas and encourage dialogue about the drivers of marketing effectiveness. EFFIE Awards are one of the most prominent industry awards.

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