Entrepreneur Tala Al-Sahsah Revolutionizes Delivery Apps and Alters the Saudi Market Landscape
In a significant move showcasing the empowerment of Saudi women in business, Tala Al-Sahsah, a prominent businesswoman, marks the first anniversary of her innovative health product delivery app, “DOOS.” This achievement highlights the growing influence of female entrepreneurs on Saudi Arabia’s economic development, especially in the highly competitive smart app market.
The idea behind DOOS was born from Al-Sahsah’s observation of a glaring need in the Saudi market: the limited availability of imported foods and health products for children and adults.
Recognizing this gap, she launched DOOS, which has since brought about a paradigm shift in the Saudi delivery app industry. Her strategic approach allowed DOOS to achieve a remarkable 70% market coverage with only four stores, a feat that typically requires six stores for others in the field.
Impressive Milestones and Social Media Success
After a year since its inception, DOOS has impressively reached 40,000 users, managing to deliver 50,000 orders with an average delivery time of just 23 minutes. The app’s success extends beyond logistics, as it has also made a significant impact on social media platforms, amassing over 14 million monthly appearances. This widespread visibility and customer engagement are testaments to the app’s popularity and effectiveness.
The Road to Success: Determination and Courage
Al-Sahsah emphasizes that success in this innovative and sensitive market segment requires not only a well-thought-out business strategy but also personal qualities like determination and courage. She advocates for a fearless approach to challenges and the inevitable risks of failure, underscoring that these attributes are crucial for overcoming obstacles and achieving long-term success.
The Driving Force Behind TAN Group
Beyond DOOS, Tala Al-Sahsah’s role as the founder and CEO of TAN Group shines a light on her broader contributions to the Saudi Arabian market. TAN Group, specializing in the marketing, sales, and distribution of functional foods, health care products, and cosmetics, is making strides not only in Saudi Arabia but also expanding its reach to the United Arab Emirates, Jordan, Qatar, and Egypt.
This visionary leadership and innovative approach in the realm of delivery services and health products underscore the evolving role of women in Saudi Arabia’s business landscape, paving the way for future generations of female entrepreneurs.
