“Antame” Program Launched to Promote Saudi Heritage
The Kingdom of Saudi Arabia has launched a significant initiative, named Antame, with the primary aim of educating and connecting youth with the rich tapestry of the nation’s heritage.
Antame, meaning “I belong” in Arabic, is an endeavor orchestrated by the King Abdulaziz Foundation for Research and Archives. The initiative took flight in 2020 and is geared towards using digital technology and interactive methods to shed light on the country’s history, culture, and geography.
Digital Storytelling and Interactive Learning
Antame stands out through its utilization of modern platforms to engage the youth. It presents Saudi, Arab, and Islamic history in an accessible manner via applications, videos, and online platforms. The content is diverse, including stories, narratives, national beginnings, and markets. It even incorporates accounts about the Kingdom from renowned English poets like William Shakespeare and Charles Doughty.
The program’s website acts as a hub for this information, providing a comprehensive and interactive experience for users looking to explore the depths of Saudi heritage.
Creative Outreach
Apart from its digital presence, Antame is also highlighted through creative fields such as branding, typography, and illustration. This multifaceted approach emphasizes the program’s vision to revive and present Saudi Arabia’s historical narrative in a contemporary and engaging format.
Furthermore, complementing initiatives like Antame, other cultural ambassadors like Saudi DJ BRQ are taking the essence of Saudi heritage and blending it with modern art forms. DJ BRQ captures the breathtaking landscapes and diverse culture of Saudi Arabia through his music videos, amassing millions of views and bringing the region’s beauty to a global audience.
His tours and music production are part of a larger movement supported by the Ministry of Culture’s Music Commission to promote local artists and integrate the Kingdom’s heritage into their art, thus creating a holistic experience that combines nature, culture, and modern expressions.
A Heritage Reimagined
Through the Antame program and collaborative cultural endeavors, Saudi Arabia is making strides in redefining its heritage for the youth. By integrating traditional narratives with digital innovation and creative arts, the Kingdom is ensuring that its historical and cultural wealth is both preserved and appreciated by future generations. This synergy of the past and the present is not just about creating awareness but is also a statement of pride and identity for the young Saudis who are the torchbearers of this rich legacy.
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