The Summer Fruits Season at Al-Manshiyah Farmers’ Market in AlUla has drawn significant crowds, offering local farmers and cottage industry families a valuable platform to market and sell their fresh summer produce.
The initiative not only boosted participants’ income and marketing exposure but also promoted community engagement and awareness around the importance of supporting locally grown food.
With more than 216,000 fruit trees producing over 4,900 tons annually, AlUla’s farms play a vital role in the region’s agricultural output.
This seasonal event is a cornerstone of the Royal Commission for AlUla’s broader mission to strengthen food security and empower rural agricultural communities, aligning with the goals of Saudi Vision 2030.
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