Al-Ula Development Company has signed a three-year partnership with Live Nation Arabia. This partnership aims to manage Maraya Hall and turn it into a top entertainment venue, hosting concerts, exhibitions and conferences.
The agreement will boost Maraya Hall’s status as a major entertainment hub, hosting concerts, cultural performances, exhibitions and conferences. Located in Al-Ula, Maraya Hall combines ancient heritage with modern luxury amidst the desert’s natural beauty and cultural significance. Furthermore, this makes it an exceptional event venue.
The multi-purpose Maraya Hall features a modern theater, versatile meeting rooms, and spacious indoor and outdoor areas for various events. Additionally, Maraya has hosted major events like the Global Summit of Archaeology, the Andy Warhol Art Exhibition, the Al-Hijr Conference for Nobel Laureates, and the opening ceremony of the Al-Ula Cycling Race 2024.
Fabien Toscano, CEO of Al-Ula Development Company, said, “We are excited to partner with Live Nation Arabia to transform Maraya into a top entertainment and cultural hub. This collaboration highlights our dedication to showcasing Al-Ula’s natural beauty and heritage. Moreover, by equipping Maraya with advanced audiovisual facilities and leveraging Live Nation Arabia’s expertise, we also aim to set new standards for entertainment in Al-Ula.”
Al-Ula Development Company is committed to preserving and enhancing the cultural and natural heritage of Al-Ula Governorate. Through its collaboration with Live Nation Arabia, the company aims to transform Maraya Hall into a unique entertainment destination that celebrates Al-Ula’s heritage and attracts both local and international audiences.
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