Saudi 100 Brands, an initiative of the Fashion Commission, has announced that ten Saudi labels will showcase their collections at the Tranoï Tokyo SS26 showroom, according to the Saudi Press Agency.
Held during Tokyo Fashion Week at Yoyogi National Stadium’s First Gymnasium on September 3–4, 2025, the showroom represents an unmissable event that will bring together the best of Japanese and international fashion.
The Saudi 100 Brands showroom will feature a curated selection of the Kingdom’s most innovative designers, spanning ready-to-wear, streetwear, accessories, and fragrances.
“We are proud to present Saudi 100 Brands in Tokyo for the first time. This showcase goes beyond fashion—it offers a platform for cultural dialogue and creative exchange between Saudi Arabia and Japan,” CEO of the Fashion Commission, Burak Cakmak, said.
Burak also noted that the Saudi-Japanese collaboration reaffirms the commission’s vision to position Saudi Arabia as a significant player in the global fashion industry.
The Fashion Commission seeks to showcase contemporary Saudi fashion and provides a platform for cultural dialogue and mutual inspiration through its flagship program, Saudi 100 Brands.
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