The Diriyah Biennale Foundation has partnered with Coca-Cola to bring the Coca-Cola Fan Zone to JAX District, offering football enthusiasts a unique public viewing experience for the FIFA World Cup 2026™.
Running from June 10 to July 19, the fan zone will transform JAX District’s iconic warehouses into an immersive football destination where fans can come together to celebrate the world’s biggest sporting event. With capacity for more than 1,000 spectators per match across two dedicated viewing galleries, the venue will feature cinema-quality LED screens and a dynamic entertainment program operating from 6:00 PM to 4:00 AM on match days.
Fans can enjoy live broadcasts of all Saudi Arabia matches, key international fixtures, Arab and Gulf team games, and every knockout-stage match through to the final on July 19.
Beyond the live screenings, visitors can explore a range of interactive experiences, including an e-gaming zone, football-themed challenges, a dedicated family area, and curated entertainment activities designed for families, young fans, and corporate guests.
The Coca-Cola Fan Zone further strengthens JAX District’s position as a hub for Saudi Arabia’s creative community—a year-round destination where culture, innovation, and entertainment come together.
More information is available at https://jaxdistrict.com/cocacola-fanzone-at-jax-district/.
Spanning 73,500 square meters, JAX District is home to some of Saudi Arabia’s leading cultural institutions, artists, and creative organizations, including the Saudi Arabia Museum of Contemporary Art (SAMoCA), JAX Film Studios, Thmanyah, and Telfaz11. The district also hosts major regional events and platforms such as the Creative Summit, Athar Festival of Creativity, Hia Hub, Art Week Riyadh, Noor Riyadh, and JAX Flavors.
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