
As everyone knows, Christmas is a time for lists, so the Leaders-MENA editorial team decided to put together one of its own.
In recent years, Saudi Arabia has witnessed a remarkable transformation in the tourism and entertainment sector, as part of Saudi Vision 2030, which aims to diversify the economy and attract visitors from around the world.
In 2025, the Kingdom recorded unprecedented growth in international tourist arrivals, alongside growing global interest in Saudi Arabia as a distinctive destination that combines rich history, breathtaking nature, and modern entertainment events.
AlUla
Located in northwestern Saudi Arabia, AlUla is one of the most awe-inspiring tourist destinations in the Kingdom, thanks to its stunning rock formations reminiscent of Petra in Jordan. Additionally, its status, home to the first Saudi site, was listed as a UNESCO World Heritage Site.
Key Landmarks:
- Hegra (Al-Hijr): Nabataean tombs carved directly into rock, attracting enthusiasts of history and ancient engineering.
- Maraya: An innovative cultural center with a massive mirrored façade reflecting the surrounding natural beauty.
- Old Town: A historic district that allows visitors to immerse themselves in local culture and traditional architecture.
Tourist Activities:
Visitors can enjoy safari tours among towering rock formations or gaze at crystal-clear, star-filled skies far from city light pollution. Luxury resorts in AlUla also offer unique stays surrounded by nature, with tourism programs that blend relaxation and culture.
Annual Events:
- AZIMUTH Festival: A music and arts festival held in the desert, combining live performances with contemporary art.
- AlUla Wellness Festival, Ancient Kingdoms Festival: Events focused on wellness and heritage, blending culture, arts, and traditional health practices.
Riyadh: Comprehensive Urban Experience
Riyadh stands out for its blend of modern urban life and cultural heritage. With skyscrapers, vast shopping centers, museums, and entertainment zones, it represents the heart of contemporary life in the Kingdom.
Modern Districts:
- Riyadh Boulevard: A major destination featuring shopping, upscale restaurants, and luxury cafés—ideal for strolling day or night.
- Shopping and Entertainment Areas: Modern malls and entertainment centers offering diverse experiences for families and youth.
Major Events:
- International Comedy Festival (Sept 26 – Oct 9): Bringing together global comedians in a celebration of humor and performance.
- Islamic Solidarity Games (Nov 7 – Nov 21): An international sporting event hosting athletes from more than 50 countries.
- Beast Land: A temporary park inspired by MrBeast challenges, offering interactive games and innovative experiences for all ages.
- Six Flags Qiddiya: Scheduled to open at the end of 2025, set to become one of the largest theme parks in the region.
- Noor Riyadh: An annual light and art festival illuminating the capital with creative installations across streets and buildings.
Tourist Activities:
From shopping and entertainment to visiting museums and art exhibitions, Riyadh offers endless opportunities, including vibrant nightlife and seasonal events such as Saudi Summer 2025.
Jeddah: Bride of Red Sea, Maritime Experience
Jeddah is an ideal destination for sea lovers and water sports enthusiasts, thanks to its beautiful coastline and rich marine life.
Tourist Attractions:
- Jeddah Corniche: A long waterfront promenade featuring restaurants and cafés overlooking the Red Sea, with areas for sports and leisure.
- Historic Al-Balad: A traditional district with old markets and historic houses, reflecting the depth of Saudi heritage.
Water Activities:
- Scuba diving to explore diverse coral reefs.
- Surfing and various water sports.
- Leisurely boat trips for relaxation and nature lovers.
Major Events:
- Red Sea International Film Festival: Showcasing films from over 60 countries and bringing together filmmakers and global stars in a vibrant cultural atmosphere.
Taif, Asir: Enchanting Nature, Cool Breezes
Taif: Known for its natural roses and green mountains, making it a perfect summer getaway. Popular activities include visiting rose farms, traditional markets, and riding cable cars to enjoy panoramic views.
Asir: Home to stunning natural landscapes, most notably the Al-Soudah Mountains, which offer breathtaking views, especially in winter. Activities include camping, hiking, mountain biking, and exceptional photography opportunities.
Tabuk: Golden Beaches, Marine Adventures
Eastern Province: Famous for its extended golden beaches near Dammam and Al Khobar, offering water sports, diving, and enjoyable fishing trips.
Tabuk: A unique blend of mountains and pristine beaches, serving as a gateway for adventure seekers. Moreover, activities include diving, desert safaris, mountain climbing, and camping—creating a diverse tourism experience that merges nature and adventure.
Major Events, Festivals in Saudi Arabia 2025
- Saudi Summer 2025 – “Color Your Summer”: Seasonal events across six main destinations, featuring diverse cultural, artistic, and entertainment activities.
- SEA Expo for Entertainment in Riyadh and Islamic Art Festivals in Jeddah, offering a fully integrated entertainment and cultural experience.
Today, Saudi Arabia has emerged as a global tourism destination that brings together heritage and history, stunning nature, modern entertainment, and rich cultural events. Whether you are drawn to deserts, mountains, seas, or modern cities, the Kingdom offers an unparalleled, all-encompassing tourism experience—proving that Saudi Arabia is not just a country, but a complete journey for lovers of culture, adventure, and art.
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Saudi Tourism Minister Unveils 2025 ‘Saudi Summer’ Program


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