Abayas designer and businesswoman, Abeer Al-Mosaed revealed that Gulf woman’s view of the Abaya is no longer just as it used to be, just black color , but has become a representation of the wearer through colors, touches, design, and so on.
She confirmed that through a marketing study conducted on Abaya market in the Kingdom, they reached the conclusion that the woman’s culture about owning an Abaya has changed, noting that the use of Abaya in the past was limited to one to two Abayas.
Based on market studies, girls from 18 to 24 years old have 4 to 6 Abaya, including those designated for the university, trips, anniversaries and weddings.
The marketing study also revealed that female workers in leadership positions and prominent positions have between 5 to 8 Abaya.
Al-Mosaed pointed out that the average price for Abaya in the past was between 300 to 500 riyals, while at the present time it reaches 10,000 riyals, depending on the quality, model, accessories, and special design touches.
The cloak has become an important thing and represents the personality of the lady, explaining that Saudi women are the first to encourage Saudi design and branding, stressing that the designers are creative and have good taste and creative ideas.
Al-Mosaed believes that there must be an umbrella that brings designers together under one roof and develops their work, stressing that her new projects will be launched soon with the beginning of 2021.
Abeer Al-Mosaed revealed her upcoming trends, which is her entry into the field of fashion for working women, which makes her more relaxed and tender in her work without any embarrassment or otherwise, as well as Abaya that relate to working for long hours, as well as for practitioners of sports, so that they are practical and covert and at the same time attractive.
Al-Mosaed pointed out that the Corona period made many designers think of coming up with new ideas and touches in terms of Abaya, so that there would be collections to be presented in the exhibitions during the last quarter of the current year 2020.
There is a new collection them that are considered safer in terms of the quality of the cloth, as well as the availability of pockets to put masks and sterilizers
Al-Mosaed chose fabrics that are more effective in not being able to capture dust and dirt for fear of viruses in a large way, and this collection is for field workers, students and women who are most frequenting the public places.