The Saudi 100 Brands initiative has collaborated with Galeries Lafayette Paris Haussmann to stage a three‑week pop‑up in the French capital, highlighting the creativity and craftsmanship of Saudi designers, according to Arab News.
Running through February 16, the pop‑up features a curated showcase of Saudi talent, providing Parisian audiences with deep glimpses into the Kingdom’s evolving fashion landscape.
By bringing together womenswear powerhouses Leem and Aleena alongside unisex brands SADF and The Coded Mail in a three‑week showcase, the Saudi 100 Brands initiative offers a dynamic mix of fashion houses.
“The pop-up represents a natural next step for The Coded Mail – taking our language and energy into a new space. It’s about connection, dialogue, and seeing how our pieces live in a different city,” Mohamed Almajed, founder of The Coded Mail, said in a released statement.
Leem is dedicated to curating stylish, contemporary pieces crafted exclusively for today’s fashion‑conscious woman.
Meanwhile, Aleena serves as a rising Saudi brand crafting sophisticated premium day and evening wear with modern aesthetics.
Inspired by Saudi cultural heritage, SADF offers distinctive pieces by using premium Italian fabrics, while Mail stands boldly at the intersection of streetwear and art.
Related Topics:
Saudi 100 Brands Returns to Paris Fashion Week at Tranoï Showcase
Saudi 100 Brands Participates in Tranoï Tokyo SS26 Showroom at Tokyo Fashion Week
11 Saudi Designers Participate in ‘100 Saudi Brands’ Initiative in Paris
