Maheerah Programme Launched as Part of Athar Festival
The Athar Maheerah Programme, launched by Saudi Arabia’s Athar Creativity Festival which will take place from Nov. 13-16, is set to make a significant impact on the creative and marketing community, particularly for women.
This groundbreaking initiative aims to mentor and empower women in the field of marketing communications (marcomms). By providing guidance, support, and opportunities for growth, the Athar Maheerah Programme seeks to bridge the gender gap and propel women to the forefront of the industry.
Unveiling the Maheerah Programme
The Athar Festival, known as Saudi Arabia’s premier event for the creative community, has always been at the forefront of celebrating marketing excellence and creativity. This year, they have taken a step further by launching the Maheerah Programme, which is specifically designed to empower and mentor women in the marcomms industry.
The word “Maheerah” translates to “inspiration” in Arabic, perfectly encapsulating the goals of the program.
The Maheerah Programme aims to create a supportive and inclusive environment for women in marcomms. It offers a range of resources, mentorship opportunities, and networking events to help women thrive in their careers. By providing a platform for collaboration and innovation, the program seeks to nurture talent and showcase the immense potential of women in the industry.
Joining the Athar Maheerah Programme
Participation in the Athar Maheerah Programme is open to women working in the marcomms industry in Saudi Arabia. The program welcomes professionals at all stages of their careers, from entry-level to senior positions. To join the program, interested individuals can apply through the Athar Festival website. The selection process will involve reviewing applications and matching participants with suitable mentors.
The Importance of Mentorship
Mentorship plays a crucial role in career development, especially for individuals in creative fields. The Athar Maheerah Programme recognizes this and emphasizes the significance of mentorship in empowering women in marcomms. Through one-on-one mentoring relationships, participants will have the opportunity to learn from industry experts, gain valuable insights, and receive guidance tailored to their professional goals.
Mentors in the program are seasoned professionals and leaders in their respective fields. They bring a wealth of knowledge and experience, serving as role models and providing support to mentees. By sharing their expertise and offering advice, mentors contribute to the growth and success of aspiring women in marcomms.
Through mentorship, workshops, networking events, and thought leadership content, the program seeks to bridge the gender gap and create a supportive environment for women to thrive. By investing in the development of women professionals, the Athar Maheerah Programme is driving positive change and shaping the future of the creative and marketing community in Saudi Arabia
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