
Salam, a leading telecommunications provider in Saudi Arabia, has partnered with MADA for innovative messaging services. This collaboration aims to revolutionize the Kingdom’s digital landscape, delivering cutting-edge solutions beyond traditional voice and text platforms. Both companies will capitalize on emerging opportunities. They also seek to elevate service standards and drive industry innovation. Ultimately, they will enhance service delivery and customer experiences.
The Saudi market for promotional, authentication, and marketing services is booming. Experts project a 4.40% compound annual growth rate (CAGR) from 2024 to 2032. This growth spans various communication channels. Salam will leverage MADA’s expertise to improve customer experience. Furthermore, this collaboration will increase Salam’s A2P messaging revenues. MADA will manage international A2P messaging, including crucial services like two-factor authentication and notifications.
MADA’s Commitment and Expertise
“We appreciate Salam’s trust in MADA,” said Adel Louis, Vice President of MADA. “This partnership strengthens MADA’s position in Saudi Arabia. Our team is dedicated to ensuring a successful, long-term relationship with Salam,” he added. MADA has a strong reputation and extensive experience in Saudi telecommunications. Moreover, its regional focus and robust security protocols ensure efficient partnership management. Strong relationships with local and international entities further support this goal.
Salam’s Vision for Innovation
“Our partnership with MADA sets a new industry standard,” stated Amjad Arab, Chief Wholesale and Partnerships Officer at Salam. “Together, we champion digital transformation, aligning with Vision 2030. We are prepared to meet rising internet usage and customer expectations,” he explained. This collaboration will capitalize on the projected A2P messaging market growth. In addition, it will also address the increasing demand for superior digital connectivity. Innovation, security, and excellence drive this demand. The shared commitment aims to cultivate a thriving digital ecosystem.
Driving Digital Transformation in Line with Vision 2030
MADA and Salam are committed to advancing digital transformation infrastructure, which aligns with Saudi Vision 2030. Saudi Arabia’s internet penetration is forecast to reach 70.99% in 2025 with a significant market growth is also expected across the telecom sector. This partnership addresses the rising demand for high-quality, low-latency digital experiences. Consequently, it will support the Kingdom’s ongoing digital evolution.