Japan Seeks to Capture Saudi Travelers with Promotional Activities
Saudi Arabia and Japan are currently strengthening their bilateral ties with several exhibitions as they approach their 70th anniversary of diplomatic relations, Arab News reported.
The Japan National Tourism Office (JNTO) seeks to capture Saudi travelers with fascinating exhibitions, according to the organization’s Dubai Executive Director Daisuke Kobayashi.
“Through these collaborations, we aim to deliver more comprehensive and engaging information to Saudi travelers, encouraging them to discover the unique experiences Japan has to offer,” Kobayashi stated.
In the same context, the Executive Director noted that JNTO aims to maintain “strong partnerships” with local travel agencies and related organizations.
Furthermore, he indicated that there no plans to inaugurate a JNTO office in the Kingdom. However, Kobayashi emphasized that the organization will not stop its exhibitions and activities in Saudi Arabia.
Interestingly, JNTO launched its first event in Riyadh in December 2024, under the theme of “Feel Your Four Seasons.” Through various activities, the exhibition represented a valuable opportunity to get an introduction to Japan’s diverse seasonal attractions, such as luxury travel experiences.
Consequently, JNTO witnessed a “significant increase in Saudi travelers’ interest in visiting Japan.”
“During the event, we noted a strong desire among attendees to travel to Japan, particularly in the spring to experience cherry blossoms. We also noticed growing curiosity about Japan’s summer and winter offerings. Visitors showed interest in natural landscapes, summer festivals, and winter activities such as enjoying snow-covered scenery,” Kobayashi added.
As for Saudi travelers, they are usually most interested in traditional Japanese accommodations such as ryokan (Japanese-style inns), which often include onsen (hot spring) experiences and authentic Japanese cuisine.
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