Hilton, the world-renowned hospitality leader, and the Saudi Tourism Authority (STA) have joined hands to launch a captivating international destination campaign. This exciting collaboration aims to showcase the vast array of travel experiences that await tourists in Saudi Arabia. This initiative features captivating short films and photos promoting Riyadh, Jeddah, Al Ula, Makkah, and Madinah, offering viewers a glimpse into the Kingdom’s unique destinations.
A Strategic Partnership for Vision 2030
The campaign builds on a successful 2023 partnership between Hilton and STA, which produced engaging seasonal content. It now targets key markets across the Middle East, South Africa, Europe, and Asia. This effort aligns with Vision 2030, aiming to position Saudi Arabia as a global tourism hub. Hilton plans to quadruple its presence in the Kingdom, adding over 70 hotels and creating 15,000 jobs, with more than half of new hires being Saudi nationals.
Immersive Content Showcases Saudi Arabia’s Gems
The campaign’s creative content immerses viewers in Saudi Arabia’s must-visit hotspots, from the spiritual significance of Makkah and Madinah to the historical treasures of Diriyah. It also highlights the stunning beauty of ancient oases and the country’s diverse topography. Hilton’s iconic properties, such as Waldorf Astoria Jeddah – Qasr Al Sharq and Conrad Makkah, feature prominently, showcasing the exceptional hospitality guests can expect.
Hilton currently operates 21 hotels in Saudi Arabia, including the recently opened Hilton Riyadh Olaya and The Hotel Galleria Jeddah. The company aims to exceed 100 hotels in the coming years, with new developments in Al Ahsa, Rua Al Madinah, and Madinah. These expansions include eco-resorts, agri-resorts, and adventure resorts, catering to diverse traveler preferences.
A Global Hospitality Leader
Hilton, a global hospitality leader, operates over 8,300 properties across 138 countries. The company’s commitment to innovation includes Digital Key Share and automated room upgrades, enhancing the guest experience. Through Hilton Honors, guests can earn points for exclusive experiences, making every stay memorable.
Launched in 2020, STA markets Saudi Arabia’s tourism destinations globally. With 16 representative offices worldwide, STA develops unique assets, hosts industry events, and promotes the Kingdom’s brand. This campaign reinforces STA’s mission to attract international visitors and support Vision 2030.
Undeniably, Hilton and STA’s collaboration highlights Saudi Arabia’s transformation into a premier global destination. Through immersive content and strategic expansions, the campaign invites travelers to experience the Kingdom’s rich heritage, spiritual significance, and natural beauty. This initiative marks a significant step toward achieving Vision 2030’s tourism goals.