Draper at CEO Forum: Brand is Every Company’s Precious Gem
Tim Draper, founder of Draper University, said at the CEO Forum that a company brand is its precious gem and marketing initially depends on formulating a persuasive message to the customer, pointing out that marketing strategies differ from one company to another.
Draper revealed during his speech at the CEO Forum held this morning in a hotel in Riyadh, sponsored by the General Authority for Small and Medium Enterprises, that the brand represents great importance to the company, pointing out that company managers must think about building the brand alongside partnerships and contracts.
He concluded his speech by saying that the world now has diverse and free opportunities to start business activities. He called on entrepreneurs to start doing their business immediately after preparing feasibility studies and consulting specialized experts.
Sixth CEO Forum
Proceedings of the sixth CEO forum (Ambitious Program) started today, Wednesday, at one of Riyadh’s hotels with more than 20 local and international speaker participating.
The event was organized by the Small and Medium Enterprise Authority (Monsha’at).
The sixth CEO forum provided 60 counselling sessions to experts at the entrance pavilion along with 22 of the most important rapidly growing companies that are compatible with the event’s objectives.
The forum have at least 500 investors and CEOs from all over the world.
This forum is a great chance to establish partnerships and ink cooperation agreements between major companies and institutions from Saudi Arabia and other countries.
Forum’s Agenda and Objectives
The forum addressed a number of important files.
Under title “Empowering Leaders”, the forum proceedings tackle keeping up with the coming wave of development and growth, enhancing the economic growth through cooperation and giving small and medium enterprises the chance to contribute in major projects in Saudi Arabia.
Furthermore, the forum tackles the effects of artificial intelligence applications on reshaping the business sector
It further discussed means of developing and improving the investment environment through reconsidering the brave capital strategies and strengthening relations and partnerships between investors and companies whether medium or small.
Means of keeping up with the business governance and sustainability system as well as building lucrative and sustainable business were among the topics discussed in this forum.
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