His Excellency Adviser Turki bin Abdulmohsen Al-Sheikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), has announced that Riyadh Season will sponsor the 2027 Spanish Super Cup, to be held in Istanbul, Turkey. The announcement underscores Riyadh Season’s continued presence at major international sporting events.
Istanbul’s selection as host follows an agreement between the Royal Spanish Football Federation (RFEF) and Sela Company, in cooperation with the Turkish Football Federation. Additionally, the arrangement reflects the depth of the strategic partnerships the Kingdom is building in sport and entertainment on the global stage.
The tournament will be staged at the Atatürk Olympic Stadium, one of football’s most iconic venues, having hosted the UEFA Champions League finals in 2005 and 2023. It will now welcome Spain’s elite clubs in a historic edition to be held in Turkey for the first time.
Spanish Super Cup
Under the collaboration, Sela will oversee the Spanish Super Cup in Istanbul and will manage the tournament’s commercial rights and operational delivery, working with the Royal Spanish Football Federation and the Turkish Football Federation. The setup is intended to deliver a world-class experience for clubs, players, broadcasters, partners, and fans.
Riyadh Season’s sponsorship extends its role in supporting major sporting events and strengthening its international footprint through partnerships with leading global sports institutions and competitions, helping the brand reach new audiences and further enhance its global profile.
The tournament will feature Barcelona, Real Madrid, Real Sociedad, and Atlético Madrid. The match schedule, ticketing arrangements, and accompanying fan programs and activities will be announced at a later date.
The sponsorship highlights Riyadh Season’s evolution into a global platform that goes beyond local events to include major international sports tournaments, reinforcing the Kingdom’s position as a leading destination in the global entertainment and sports industry.
It also reflects the Kingdom’s commitment to supporting global sport even when events are held outside its borders, with Riyadh Season remaining a strategic partner in many major events that bring together sport, entertainment, and culture.
Barcelona, Real Madrid
The tournament is expected to attract a large audience, particularly given the participation of giants such as Barcelona and Real Madrid, which command massive fan bases across the region and worldwide. This enhances the value of the sponsorship and supports Riyadh Season’s objective of reaching new audience segments.
The move comes as the Kingdom continues to see significant development in the entertainment and sports sectors, underpinned by Vision 2030. Finally, it aims to diversify the economy and strengthen Saudi Arabia’s position as a global destination for tourism and entertainment.
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