The Saudi Tourism Authority (STA) has launched the “Saudi Land” pavilion to mark its participation in the World Travel Market (WTM 2025) in London, reported the Saudi Press Agency (SPA).
From November 4-6, 2025, the “Saudi Land” pavilion gathers 71 partners of the Saudi tourism ecosystem to bolster cooperation and pave the way for strategic partnerships that strengthen the growth of the Kingdom’s tourism sector.
The “Saudi Land” pavilion offers a platform for discovering Saudi Arabia’s top tourist destinations, from the ancient legacy of AlUla to the modern dynamism of Riyadh, the cultural heritage of historic Jeddah and the luxurious resorts of the Red Sea.
Moreover, the pavilion highlights the extraordinary calendar of “Saudi Winter” program, including unmissable events such as the Soundstorm music festival and Winter at Tantora.
It also includes exciting sports events such as Formula 1 Grand Prix, the Italian and Spanish Super Cups, and WWE wrestling shows. The pavilion also features an interactive area for Riyadh Season 2025 events.
Furthermore, the pavilion at WTM 2025 displays the international campaign starring football icon Cristiano Ronaldo, which has underscored Saudi Arabia’s status as a global hub for tourism, sports and entertainment.
The pavilion also promotes the opening of multiple luxury tourism projects at the Red Sea’s Shura Island, in addition to Six Flags amusement park in Qiddiya City, and various cultural and entertainment events that reflect Saudi Arabia’s unique tourism identity.
Saudi Arabia has made remarkable strides toward cementing its status as a leading tourist destination. In 2024, the Kingdom received about 116 million visitors and recorded over $75 billion in tourism spending, emphasizing its status as one of the world’s fastest-growing tourist destinations.
