Saudi Arabia’s AlUla has steadily captured global attention since opening its ancient gates to the public back in 2019, consistently showcasing the Kingdom’s rich heritage. Now, this spectacular rise culminates in a remarkable triple victory at the prestigious World Travel Awards 2025 ceremony.
The Saudi Press Agency (SPA) proudly confirms that AlUla has successfully earned three top honors, reinforcing its esteemed position as a global cultural hub. These awards include the coveted Middle East’s Leading Cultural Tourism Project 2025 title, along with the Middle East’s Leading Festival and Event Destination 2025, and Saudi Arabia’s Leading Cultural Tourism Project 2025.
The esteemed World Travel Awards organization, established in 1993, recognizes and celebrates unparalleled excellence across the entire travel, tourism, and hospitality sectors. Indeed, AlUla successfully secured these significant accolades for the second consecutive year, clearly demonstrating continued international approval and strong performance. Specifically, the region previously secured the flagship Middle East’s Leading Cultural Tourism Project title back in 2023.
The Ancient Capital’s Enduring Legacy
Furthermore, this spectacular historical site seamlessly blends an impressive desert landscape with colossal rock formations, beautifully echoing diverse civilizations from the past. Visitors should definitely prioritize Hegra, which remains Saudi Arabia’s first UNESCO World Heritage Site, celebrated worldwide for its exceptionally well-preserved and majestic Nabataean tombs.
The SPA highlighted AlUla’s immense historical depth, confirming that its layered narrative spans over 200,000 years of human history and 7,000 years of continuous civilization. This profound historical context elevates the entire visitor experience to something truly unique in the region.
Significantly, visitors can perfectly experience the depth of AlUla’s cultural offerings by attending the famous festivals it regularly hosts throughout the year. The highly anticipated Winter At Tantora festival represents the next major event, scheduled to run from 8 December to 10 January, bringing a vibrant celebration of culture.
This exceptional celebration captivates attendees through weeks of world-class musical performances, deeply immersive art installations, and truly unforgettable sensory discoveries.
