As part of Saudi Arabia’s ongoing efforts to broaden employment opportunities for Saudi nationals, the Ministry of Human Resources and Social Development announced a new regulation requiring 60% Saudization across 18 marketing and sales professions, according to Gulf News.
The first decision stipulates that private-sector firms with three or more employees must ensure a 60% Saudization rate in marketing-related positions.
The regulation covers positions such as marketing and advertising managers, advertising agents, marketing specialists, graphic and advertising designers, public relations professionals, and photographers.
The measure will come into force three months after its announcement, setting a minimum monthly salary of SR5,500 set for the designated jobs.
In its second decision, the ministry set a 60% localization requirement for sales roles in the private sector.
The regulation covers positions including sales managers, retail and wholesale representatives, IT and communications equipment specialists, and commercial specialists. The rule will take effect after a three-month grace period.
The ministry stated that the new regulations seek to foster the appeal of the labor market, offer higher-quality job opportunities, and strengthen employment stability for qualified Saudi citizens.
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