A global survey of 20,000 shoppers revealed that today’s consumers are looking for shopping experiences that combine digital features with physical presence in stores. The report found that the majority of consumers in Saudi Arabia never shop without their mobile phones.
About 45% saudis consider the inability to see, touch and test products in real life as one of the most important factors that discourage them from shopping online.
The report indicated that 8 out of 10 consumers in KSA may consider purchasing a virtual product, which indicates a significant growth of the virtual economy over the next decade.
a global survey conducted by Foresight Factory in partnership with Snap Inc’s results revealed the importance of shopping experiences that combine digital features with physical presence in stores.
Shoppers saidin this survey that they want to enjoy the benefits of online shopping while in stores.
Despite the many challenges facing retail stores around the world, the results showed the importance of the Internet as a powerful tool to encourage consumers to go to stores
It provides the shoppers with a more interactive experience that combines digital features and physical presence in stores, especially the youth segment.
Customers are increasingly looking to take advantage of the benefits of the internet and real life throughout their shopping experience.
They seek an approach that combines the convenience of physical stores with the benefits of online shopping in terms of product testing and interaction.
The report shows that 45% of consumers in Saudi Arabia always use their phones while shopping in stores.
While 7 out of 10 shoppers in the Kingdom said they would visit a store specifically if it provided interactive services that allow them to try products virtually.
About 45% of shoppers consider the inability to see, touch and experience products in real life as one of the most important factors that discourage them from shopping online.
The report on the future of shopping habits found the following:
E-commerce has witnessed a huge acceleration around the world during the past year.
70% of consumers in Saudi Arabia said that they have increased the frequency of their mobile shopping since the beginning of the pandemic.
52% of consumers said they used their mobile phones to shop online for the first time since the pandemic began.
More than half of shoppers in the Kingdom now expect augmented reality technology when purchasing products such as clothing, beauty care, furniture, cars and other luxury products.
New technologies can reduce the number of products returned online annually by up to 45%;
The study estimates that consumers in Saudi Arabia spent around 2.6 billion Saudi riyals last year on clothes that they returned, and that augmented reality technologies could have contributed to avoiding this.