Sneaker Con, the world’s largest sneaker exhibition, is making a much-awaited return to Riyadh for a second edition, bringing a unique collection of rare kicks and thousands of iconic sneaker releases.
As part of Riyadh Season’s sixth edition, Sneaker Con will take place at Cool Arena in Riyadh’s Boulevard City from January 26-28, 2026.
On this occasion, the Chairman of the General Entertainment Authority (GEA), Turki Al al-Sheikh, announced the release of free tickets for the exhibition, according to the Saudi Press Agency (SPA).
Sneaker Con promises a distinctive showcase of exclusive and rare collectibles, with more than 150 local and global brands displaying selected collections of rare sneakers, accessories, streetwear pieces, collectables and irresistible offers.
إذا السنيكرز اهتمامك، هذا مكانك 🔥
سنيكر كون راجع الرياض بنسخته الثانية⁰عالم يجمع عشّاق السنيكرز، إصدارات نادرة، وتجارب ما تتفوّت 😍Where sneaker culture comes alive 🔥
Sneaker Con returns to Riyadh
Rare finds, exclusive drops, and pure sneaker vibes 😍احجز الآن | Book Now… pic.twitter.com/443mFtwiEB
— موسم الرياض | Riyadh Season (@RiyadhSeason) January 11, 2026
The unique exhibition features sneaker marketplaces, limited-edition releases, authentication, buying and selling zones, live shows, interactive workshops, and panel discussions, delivering a comprehensive family-friendly experience.
Moreover, it offers meet-and-greet sessions with influencers and content creators, in addition to a main stage and accompanying activities that reflect the spirit of global youth culture, attracting sneaker enthusiasts and fahsionistas.
Recognized as the world’s largest specialized footwear exhibition, Sneaker Con maintains a global footprint with over 40 annual editions in major financial hubs, such as New York, Los Angeles, London, Shanghai, and Sydney.
It also serves as an essential cross-cultural platform, uniting the creative industry’s leading content creators and brands with the world’s most dedicated sneaker enthusiasts.
The inaugural edition of Sneaker Con in Riyadh saw broad participation from international and local brands and stores, drawing a massive public turnout. This remarkable success has established its footprint as one of the premier streetwear and sneaker events in the region.
