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Sneaker Con: Extraordinary Shopping Experience at Riyadh Season

Saudi Arabia’s capital, Riyadh, is hosting Sneaker Con, the largest sneaker expo in the world, as part of Riyadh Season’s events.

For the first time in the Middle East, Sneaker Con brings together more than 150 international, Arab and local sports brands, selling exclusive sneakers, streetwear and accessories, according to the Saudi Press Agency (SPA).

Running from February 7-9, 2025 in anb Arena, the one-of-its-kind expo displays a unique collection of rare sports sneakers, clothing and accessories, in addition to new and limited editions and custom pieces for collectors and fashion enthusiasts.

Sneaker Con Riyadh will solidify its status as the region’s premier sneaker trading marketplace, offering attendees a platform to buy, sell, and trade. The event also marks a significant expansion for Sneaker Con, bringing over 15 years of the global sneaker culture to the Middle East.

The expo will see the attendance of a select group of special guests, including sport, art and entertainment celebrities, in an exceptional experience for sneaker fans.

Moreover, Sneaker Con aims to establish Riyadh as a leading destination for sneakers trade, by delivering an outstanding shopping experience that features buying and trading hard-to-find items.

As the first of its kind in the Middle East, the sneakers expo offers a distinctive opportunity for shoppers to pick their favorite items without the need to travel to global destination, such as Singapore, Philippine or the US.

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