SEA Expo 2025: Saudi Arabia’s Gateway to Global Entertainment Innovation
The Saudi Entertainment and Amusement (SEA) Expo returns to Riyadh Front Exhibition & Conference Center from 20–22 May, 2025. This seventh edition underscores Saudi Arabia’s rapid progress in diversifying its economy under Vision 2030. Industry pioneers, investors, and global innovators will gather to redefine entertainment through cutting-edge technologies and cross-border partnerships.
Vision 2030 Fuels Entertainment Growth
The Kingdom accelerates its Vision 2030 goals. SEA Expo 2025 connects global expertise with Saudi Arabia’s $64 billion entertainment investment strategy. Sarkis Kahwajian, Associate Vice President at dmg events, states, “SEA Expo fuels transformative collaborations. This aligns with the Kingdom’s push to boost leisure-sector GDP contributions to 10% by 2030.” Over 15,000 professionals and 300+ exhibitors will attend. Companies like Amusement Services International and Phoenixdarts will showcase innovations set to reshape regional tourism and family entertainment.
What’s New at SEA Expo 2025?
Attendees will explore AI-driven theme park solutions, hyper-immersive VR/AR experiences, and eSports integrations designed to captivate Saudi Arabia’s youth-dominated population. These advancements align with the Kingdom’s push to attract 150 million annual tourists by 2030.
The expo’s business matchmaking platform connects global brands with Saudi investors, targeting lucrative ventures in smart cities like NEOM and Qiddiya. Over 75 speakers will share insights on scalable entertainment models, while the co-located Saudi Light & Sound Expo expands networking across audiovisual tech and live event production.
New family-centric attractions and eco-friendly amusement technologies will debut, addressing Saudi Arabia’s demand for holistic leisure experiences. The expo also highlights partnerships with global giants like Six Flags and Disney, who are advancing Saudi-based projects.
With Saudi Arabia’s entertainment sector projected to grow 7% annually, SEA Expo 2025 solidifies Riyadh as the Middle East’s entertainment innovation hub. The event promises to unlock opportunities across GCC markets, where consumer spending on leisure tops $30 billion yearly. Register now to join this transformative convergence of creativity and commerce.
