The Big Picture: Saudi Arabia has unveiled the official identity for its 96th National Day under the theme “Our Pride is in Our Nature,” which draws on the core values of Saudi society.
Why It Matters: The Kingdom celebrates its National Day annually on the 23rd of September, marking the birth of the modern Kingdom of Saudi Arabia in 1932. On this day, King Abdulaziz bin Abdul Rahman Al Saud announced the unification of Najd and Hejaz into a single kingdom, establishing Riyadh as its capital, Arabic as its official language and the Quran as its constitution.
تاريخٌ نفخر به، ومستقبلٌ نبنيه بثقة
تنطلق هوية #اليوم_الوطني_السعودي تحت شعار #عزنا_بطبعنا، لتجسد قيم وطنٍ نعتز بإرثه، ونستلهم منه مستقبلًا يليق بطموحه 🇸🇦💚
موقع اليوم الوطني السعودي:https://t.co/wM72pWWaMZ#هيئة_الترفيه pic.twitter.com/fmpvzE8hwr
— الهيئة العامة للترفيه (@GEA_SA) July 27, 2026
The Deep Dive: Launched by the General Entertainment Authority (GEA), the identity offers a standardized visual reference for all applications and media, ensuring a cohesive and distinguished national presentation across various platforms and events.
Between the Lines: The identity fosters a deep sense of national pride and belonging, drawing inspiration from deeply rooted Saudi values and qualities that have passed down through generations. Building on the identity of last year, these values center on:
- Courage
- Vision
- Authenticity
- Determination
- Generosity
- Giving
What to Watch: National Day is marked with special celebrations and nationwide festivities. Taking pride in their glorious history and rich culture, Saudis wear traditional attire, adorn the streets with Saudi flags, and illuminate landmarks and buildings across the Kingdom in green.
