Saudi Crown Prince Launches 1st electric car brand in the Kingdom

His Royal Highness Mohammed bin Salman, Crown Prince and Saudi Prime Minister revealed the launch of the “CEER” company, the first Saudi brand to manufacture electric cars in the Kingdom.

The official Saudi Al-Ekhbariya channel stated, “The Crown Prince is launching the [CEER] company, the first Saudi brand to manufacture electric cars in the Kingdom.”

Al-Ekhbariya added that “[CEER] is expected to attract foreign direct investments worth SAR 562 million [US$149.5 million] to support the national economy.

The company will directly contribute to the gross domestic product estimated at SAR 30 billion [7.9 billion US dollars]. Moreover, it will provide 30,000 jobs directly and indirectly by 2034.