The General Entertainment Authority (GEA) hosted a signing ceremony on Thursday at Via Riyadh to finalize sponsorship agreements for Riyadh Season 2025. The event was attended by Advisor Turki Alalshikh, Chairman of the GEA Board of Directors.
GEA CEO Eng. Faisal Bafarat opened the ceremony by signing a sponsorship agreement with the Saudi Tourism Authority (STA), represented by Abdullah Al-Haqbani, Chief of Partnerships and Executive Affairs.
Bafarat then signed Premium Partner agreements with five major organizations:
- Saudi National Bank (SNB), represented by CEO Tariq Al-Sadhan
- stc Group, represented by Chief Executive of the Customer Unit Faisal AlSaber
- Sulaiman Al Habib Medical Group (HMG), represented by CEO Faisal Al Nassar
- Saudi Aramco, represented by Senior VP of Government Affairs Mohammed Al-Khaldi
- Saudi Arabian Airlines (Saudia), represented by Chief Marketing Officer Khaled Tash
Additional contracts were also concluded with other local and international partners.
Moreover, advisor Alalshikh emphasized that these partnerships reflect the strong trust between Riyadh Season and the private sector, underscoring the success of the collaborative model driving the event.
As one of the largest entertainment seasons in the region and beyond, Riyadh Season 2025 reaffirms its role in boosting the national economy and enhancing the capital’s status as a premier global events destination, in alignment with the objectives of Saudi Vision 2030.
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