Jeddah is hosting an extraordinary experience, bringing a diverse blend of oriental and Western scents in the Perfumes Week 2025.
Held from February 6-14, 2025 at the Benchmark Theater in Jeddah, the Perfumes Week 2025 promises to showcase the latest innovations in the world of fragrances, establishing Saudi Arabia’s status as a global perfume hub.
Perfumes Week 2025
The one-of-its-kind event takes visitors on a captivating journey through a world of luxurious perfumes that indulge the senses with sweet and vibrant fragrances from across the globe. Each perfume tells a story of creativity and beauty, highlighting the art of perfumery.
أهل وزوار جدة الغـالـين 🤩❤️
دخولكم لـ #أسبوع_العطور صار مجاناً ❤️زورونا واكتشفوا تجارب فاخرة ومختلفة في عالم العطور ✨
📍 عبادي الجوهر أرينا
🗓️ 6 – 14 فبرايرPerfume Week is now free 🤩❤️
Come visit us and explore luxurious and diverse experiences in… pic.twitter.com/tkoMq1AsYa
— تقويم فعاليات جدة | Jeddah Event Calendar (@JEDCalendar) February 7, 2025
The event’s program features iconic local, regional and international brands, with more than 80 perfume brands, in addition to special appearances and unique programs, according to List Magazine.
World of Scents
The Perfumes Week 2025 brings fragrances from various cities, capturing their spirit in a bottle, showcasing their culture and telling their stories. At the Perfumes Week, visitors immerse in a world of charming scents, traveling between the warm and oriental fragrances of the Middle East and the cool and breezy scents of the West.
Furthermore, the unique event hosts live panels featuring industry experts and influencers who shape the modern perfume landscape. These include Hassan Alsarraf, Dr Kholoud Al-Zaher, Fouz Al Fahad, and Zainab Al Alwan.
Iconic Brands
Spanning an area of 14,000 square meters, the luxurious exhibition displays an array of local, regional and international brands. Some of the most famous Saudi brands are taking part in the Perfumes Week 2025. These include the Riyadh-based Laverne. The renowned brand has recently collaborated with the Argentinian influencer, Georgina Rodríguez, on a perfume collection called Sense, as well as Suits actor, Gabriel Macht, for a perfume campaign.
Moreover, Saudi brands WTD Perfumes and Attarz are participating with their Arabian-inspired perfumes, such as Fallen Eagle and Pasha Oud. Reef is also taking part in the Perfumes Week, with fragrances that blend Arabian ingredients, such as oud, amber and white musk.
The Kuwaiti brand Sedra Perfumes is displaying an outstanding collection, featuring their iconic scents Grande and Femi. Furthermore, the Kuwaiti Dar Alteeb Luxury Perfumes is participating with a unique collection, along with other brands, including Blue Oud, Saray Perfumes, and Soul of Makeen, a Saudi perfume brand based in Paris.
Saudi Arabia’s Perfume Legacy
In its inaugural edition, the Perfumes Week 2025 highlights Saudi Arabia’s perfume legacy and heritage, solidifying its position as a global perfume hub. The Kingdom’s heritage is rich with fragrant ingredients, such as oud, musk, amber, saffron and the enchanting Taif rose. These components have established Saudi Arabia as a powerhouse for perfumery.
The Taif rose, known as the Sultan of flowers, is distinguished with its breathtaking scent. The rich and aromatic fragrance of Taif rose’s essential oil makes it a key ingredient in many luxury perfumes. In recognition of its cultural and social significance, the Taif rose has been inscribed in the UNESCO List of Intangible Cultural Heritage.
In the light of this, the Perfumes Week 2025 further establishes Saudi Arabia as a global destination for perfume lovers, by gathering audiences from around the world and showcasing perfume heritage and innovation in one place.
