The “Countryside Winter” festival in Madinah attracted more than 7,000 visitors this past weekend. Organized by Saudi Reef, this event showcased local agricultural and heritage products. The festival also aimed to boost the rural economy through increased awareness and engagement.
This three-day festival sought to promote rural tourism while exhibiting the authentic charm of different regions in Saudi Arabia. Families and individual visitors flocked to the festival, reflecting a significant interest among locals and tourists alike. According to the Saudi Press Agency (SPA), the turnout showcased the event’s appeal and importance in promoting local culture.
Diverse Offerings and Activities
Saudi Reef spokesperson Majed Al-Buraikan noted that 22 program beneficiaries participated, showcasing a wide range of products. Visitors discovered fresh fruits, natural honey, aromatic oils, and traditional handicrafts, all representing the rich heritage of the region. The festival also featured vibrant cultural performances, traditional games, and interactive displays for every age group.
Al-Buraikan emphasized the strong community interest in supporting local products. This enthusiasm contributes significantly to the economic sustainability of rural communities. He highlighted that each booth told a success story, illustrating Reef Saudi’s commitment to empowering small farmers and artisans through modern agricultural training.
Long-Term Economic Benefits
Saudi Reef aims to strengthen the rural economy by supporting small-scale farmers and producers. Additionally, they provide marketing platforms to enhance awareness and expand opportunities. This support is crucial for promoting local products and ensuring their viability in wider markets.
The festival aligns with wider efforts to boost the local economy and improve living standards in Madinah under the Kingdom’s Vision 2030 initiative. On Wednesday, officials from the Madinah Region Development Authority reaffirmed their commitment to enhancing quality of life and achieving these vital goals.
The “Countryside Winter” festival serves as a shining example of community engagement, cultural celebration, and economic development. Officials and organizers aim to continue this positive trend, further enriching the local community and encouraging sustainable practices.
