Diriyah Company Joins UN Tourism Organization
The Diriyah Company, a leading organization focused on sustainable urban development in Saudi Arabia, has taken a significant step in boosting global tourism in the Kingdom by joining the UN World Tourism Organization (UNWTO).
This membership signifies a pivotal moment in showcasing Diriyah’s rich culture and history to the world, while also contributing to the Kingdom’s goal of establishing Diriyah as a global cultural destination.
Collaborating with the UNWTO
The partnership between the Diriyah Company and the UNWTO opens up new avenues for collaboration and knowledge sharing. Through participation in UNWTO events, conferences, and initiatives, the Diriyah Company can learn from global best practices, exchange ideas with industry experts, and contribute to the development of sustainable tourism strategies.
This collaboration will further enhance Diriyah’s position as a global cultural destination and strengthen the Kingdom’s overall tourism sector.
Strengthening Involvement in the Tourism Industry
The Diriyah Company’s membership in the UNWTO will strengthen its involvement in the tourism industry in line with international standards of tourism ethics.
By aligning with the UNWTO, the company aims to play a pivotal role in shaping the future of the Kingdom’s tourism sector.
With a focus on sustainable urban development, the company aims to increase the contribution of the tourism sector to the national economy from 3.2 percent to 10 percent by 2030.
Showcasing Diriyah’s Cultural Heritage
Diriyah Group CEO, Jerry Inzerillo, expressed his excitement about the partnership, stating that it enables Diriyah to share the Kingdom’s cultural heritage with the international community.
Diriyah, known for its historic district, is home to numerous UNESCO World Heritage Sites and is deeply rooted in Saudi Arabia’s history.
Through its membership in the UNWTO, the Diriyah Company aims to promote and preserve Diriyah’s rich culture and history, ensuring its recognition as a global cultural destination.
The Significance of Diriyah’s Historic District
The historic district of Diriyah, located on the outskirts of the Saudi capital Riyadh, holds immense historical and cultural value. It served as the first capital of the Saudi state and played a crucial role in the formation of modern Saudi Arabia.
With its well-preserved mud-brick structures, ancient palaces, and vibrant marketplaces, the district offers visitors a glimpse into Saudi Arabia’s past.
Sustainable Urban Development in Diriyah
The Diriyah Company’s primary focus is sustainable urban development. Through careful planning and preservation efforts, the company aims to enhance Diriyah’s appeal as a tourist destination while ensuring the preservation of its cultural heritage.
This approach aligns with the UNWTO’s emphasis on sustainable tourism practices which prioritize the long-term environmental, social, and economic well-being of destinations.
Boosting the Contribution of the Tourism Sector
Joining the UNWTO is a strategic move for the Diriyah Company as it seeks to boost the contribution of the tourism sector to the national economy.
With ambitious goals to increase the sector’s contribution from 3.2 percent to 10 percent by 2030, the company recognizes the importance of international partnerships and collaboration in achieving this objective.
By leveraging the expertise and network of the UNWTO, the Diriyah Company aims to attract tourists from around the world and position Diriyah as a must-visit cultural destination.
Future Vision: Establishing Diriyah as a Global Cultural Destination
With its membership in the UNWTO, the Diriyah Company is well-positioned to shape the future of tourism in the Kingdom.
The company envisions Diriyah as a global cultural destination that attracts visitors from all corners of the world.
By showcasing its rich cultural heritage, preserving historical sites, and implementing sustainable tourism practices, Diriyah aims to create a unique and immersive experience for tourists, while contributing significantly to the Kingdom’s economy.
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