The House of Dior pushes the boundaries of luxury by unveiling a limited edition of its Rouge Premier de Dior—merging the excellence of cosmetics with the art of high jewelry.
Exceptional Object by Dior
This new edition is the result of a collaboration between Peter Philips, Creative and Image Director for Dior Makeup, and Victoire de Castellane, Artistic Director of Dior Joaillerie. Their shared vision brought to life a lipstick that is both a jewel and a beauty accessory.
Innovative Formula
Rouge Premier comes in 12 exclusive shades, crafted with hibiscus extract, jojoba oil, and 24-carat gold microparticles. This luxurious combination provides a rich texture and radiant sheen, turning every application into an exceptional gesture.
Design Inspired by Nature, High Jewelry
The refillable tube is adorned with nature-inspired motifs reflecting Christian Dior’s original inspirations. Flowers, leaves, and ladybugs intertwine in a design embellished with pearls and precious stones—tourmalines, turquoise, opals, diamonds, pink sapphires, and rubies—enhanced with touches of colorful lacquer.
Transformable Jewel
Conceived as a heirloom object, Rouge Premier can also be worn as a necklace thanks to a gold chain adorned with floral elements. This transforms the lipstick into a true pendant—symbolizing elegance and versatility.
In line with the growing commitment of major fashion houses to sustainability, Dior offers refillable packaging, embracing the trend of eco-responsible and collectible beauty products.
The luxury makeup market is seeing rising demand for exclusive products that are both artworks and objects of desire—meant to be collected or passed down.
Growth in the Ultra-Premium Segment:
This edition highlights the rise of ultra-luxury cosmetics, where innovation, craftsmanship, and exclusivity come together to attract an international clientele seeking the exceptional.
Rouge Premier 2025 perfectly captures the fusion of Dior’s creative heritage with contemporary innovation. It offers more than just a beauty product—it’s a true jewel to wear, collect, and pass on. This creation reflects a growing trend in which the line between beauty, art, and jewelry continues to blur—placing Dior at the forefront of modern luxury.
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