The 4th Real Estate Future Forum (RFF) 2025 kicked off In Riyadh on Monday, spotlighting Saudi Arabia’s $1 trillion real estate pipeline and Vision 2030 megaprojects. With 500+ speakers from 120 nations, the event highlighted sustainability, tech innovation, and global partnerships.
Advancing Tourism Investment in Asir
Nawaf bin Hussein Al Zulfah, head of Investment Attraction at the Asir Region Development Authority, emphasized their participation in the 2025 Real Estate Future Forum. He stated, “Our participation in the 2025 Real Estate Future Forum aims to drive tourism investments in Asir, coinciding with Abha’s designation as a host city for the FIFA World Cup 2026 finals—by the grace of God.”
He added, “We have presented major investment projects to potential investors at this forum, which has already yielded positive outcomes, including the signing of multiple strategic agreements.”

Incentives and Opportunities for Investors
When asked about incentives Asir offers investors during this event, Al Zulfah highlighted, “To clarify, our work operates within the regulatory frameworks of the Government Agency Support Center and the Ministry of Municipal, Rural Affairs and Housing, with the Municipality partnering in this exhibition.” He continued, “We engage directly with investors to negotiate flexible arrangements, whether through equity partnerships, leasing models, or other collaborative agreements tailored to their needs.”

Key Investment Sectors in Focus
Discussing key investment sectors Asir is highlighting at this forum, Al Zulfah explained, “We are prioritizing tourism-driven sectors, including hospitality, adventure tourism, cultural tourism, sports, healthcare, education, and other fields aligned with enhancing quality of life and advancing the region’s economic and developmental goals.”
The fourth edition of the Real Estate Future Forum is scheduled from January 27 to 29, 2025, at the Four Seasons Hotel in Riyadh. Organized under the theme “Future for Humanity: Shaping Dreams into Reality,” the event gathers representatives from over 120 countries and more than 500 speakers from government and private sectors. Global real estate professionals can use the interactive platform provided by the forum to exchange insights, showcase success stories, and explore innovative practices and cutting-edge technologies they can leverage to foster sustainable growth in the sector..



