The AlUla Peregrina Trading Company (APTC) is gearing up to showcase its peregrina active oil and extracts at in-cosmetics Global in Amsterdam this month, according to Arab News.
As one of the most significant natural components in AlUla, the peregrina tree has an extraordinary ability to thrive in the harsh Arabian climate. This distinctive tree is generally known for its nutrient-rich seeds.
The APTC has adopted the peregrina tree as a signature ingredient and added a modern twist to this ancient treasure.
“It’s a true gem of nature. What makes it exceptional for skin and hair care is the unique composition of its oil and extracts packed with antioxidants, essential fatty acids and bioactive compounds that nourish, protect and rejuvenate skin,” APTC’s chairman and CEO, Abobakar Alanazi.
Symbol of Resilience
Interestingly, Alanazi considers the tree as a symbol of resilience and beauty and its virgin peregrina oil as “light yet deeply nourishing.”
He also stated that the oil hydrates the skin, improves elasticity, decreases fine lines and fosters hair density.
The oil “exemplifies the essence of desert heritage and longevity in beauty, blending ancient wisdom with modern skincare innovation for a perfect balance,” Alanazi added.
Importantly, the company collaborates with 159 local farmers.
“We take pride in establishing peregrina as an asset of AlUla and Saudi Arabia, focusing on the empowerment of local communities,” the CEO said.
He also noted that 90% of APTC’s employees are locals and 70% of them are women.
The company has set a bold goal to play a central role in the international beauty scene.
“One of our biggest challenges has been to position the desert of Arabia on the map of the global ingredients market,” Alanazi said.
To this end, APTC has partnered with international brands, such as Cartier to launch skincare products containing peregrina oil. These involve three cosmetics products: pure oil for the face and hair, a face cream as well as aromatic oils.
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