AlUla has enlarged its Accredited Destination Management Partners programme with seven new destination-management companies, lifting the total to 19 partners from a range of global markets.
The move supports the programme’s push to widen access to AlUla across key and emerging tourism markets and to strengthen cooperation channels with the travel and tourism sector, ensuring visitors receive coordinated services and support at every stage of their journey.
The new partners span the Gulf Cooperation Council, the United Kingdom, Europe, the United States and the wider Americas, as well as several markets in Asia and the Middle East. Their reach extends to major source markets including Germany, Italy, Spain, France, India, Russia, Central and Eastern Europe, Latin America and North America, in addition to China—a leading international feeder market. Some also specialise in B2B travel, organising both group and independent itineraries.
The programme sets a clear framework for accrediting travel-sector partners, establishing quality and reliability standards for trade partners worldwide. With the latest additions, the network grows from 12 accredited partners to 19.
The expansion comes as AlUla’s tourism sector continues to develop, building on its cultural and natural heritage, a year-round calendar of events, and a diversified hospitality offer.
Infrastructure has kept pace: AlUla International Airport recently expanded terminal and building areas by 44%, raising annual capacity by 75% to 700,000 passengers, and adding smart gates plus 12 counters for international flights.
https://x.com/SPAqualitylife/status/2106661427922493548
Air connectivity has also improved, with direct flights from Riyadh, Jeddah and Dammam, alongside year-round regional services from Doha, broadening access from within the Kingdom and abroad.
Through the partners’ network, visitors can tap into a wide range of experiences in AlUla, including Michelin-listed hospitality options and events staged throughout the year.
The network further enables travel partners to link guests to the “AlUla Moments” calendar—highlighted by the AlUla Skies Festival—as well as sporting and cultural events and wellness experiences, creating varied options for visiting and exploring the destination year-round.
Related Topics:
AlUla Exceeds 2025 Tourism Target as Saudi Arabia Drives Regional Travel Leadership
Sand Dunes Festival 2025: Cycling & Running Adventures in Riyadh
Intense Competition Continues on 4th Day of 2026 Asian Road Cycling Championship
CST, MWAN Partner to Achieve 90% E-Waste Recycling by 2040
