French hospitality group Accor and Naif Alrajhi Investment have announced a groundbreaking partnership. This collaboration will bring the dynamic TRIBE and TRIBE Living brands to Saudi Arabia for the very first time. Specifically, they will debut within the prestigious King Salman Park in Riyadh. This development signifies a significant stride forward in Saudi Arabia’s ambitious Vision 2030 initiative.
A Bold Step in King Salman Park
The development spans an impressive 290,000 square meters, forming King Salman Park’s inaugural mixed-use project. This strategic location provides easy access to key park attractions for all visitors. TRIBE Riyadh King Salman Park will feature a 250-room hotel, rooftop dining, wellness amenities, and state-of-the-art meeting facilities. Additionally, TRIBE Living Riyadh King Salman Park will provide 150 stylish serviced apartments, enhancing guest experiences.
The TRIBE brand redefines modern hospitality through a bold, design-led approach. It offers guests everything they require and nothing superfluous. Guests will enjoy intelligently crafted spaces that are modern, stylish, and accessible. This concept caters to the new generation of travelers who prioritize comfort, functionality, and affordability in a contemporary setting.
A Commitment to Vision 2030
Naif Saleh Alrajhi, Chairman and CEO of Naif Alrajhi Investment, expressed pride in contributing to Vision 2030 and advancing Saudi Arabia’s real estate sector. He highlighted the partnership with Accor as a step toward creating iconic destinations for local and international audiences.
Duncan O’Rourke, Accor’s CEO for Premium, Midscale, and Economy brands, emphasized the project’s alignment with Vision 2030. He noted the focus on design-led experiences and meeting Riyadh’s growing demand for accessible, modern hospitality solutions.
Riyadh’s Hospitality Evolution
With Riyadh’s rapid expansion as a global business hub, TRIBE’s introduction represents a step towards modernizing hospitality landscapes. This project signifies the city’s commitment to contemporary solutions that elevate guest experiences. By bringing TRIBE and TRIBE Living to Saudi Arabia, Naif Alrajhi Investment and Accor pave the way for a transformative hospitality journey.
