Saudi Arabia Scores 52 Honors at 2025 International Customer Experience Awards

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Saudi Arabia has achieved a landmark accomplishment by winning 52 awards at the 2025 International Customer Experience Awards (ICXA) in London—more than any country since the event began in 2008. Representing 31% of the total 166 awards, this achievement reflects the Kingdom’s rising global prominence in the customer experience sector.

Saudi Customer Experience

Engineer Abdullah Al-Ghamdi, Chairman of the Saudi Customer Experience Association, credited the milestone to the maturity of customer experience practices across the Kingdom. He emphasized that the success stems from strong collaboration between public and private sectors under the umbrella of Saudi Vision 2030. Moreover, the association has focused on cultivating a professional environment that enhances sector readiness, promotes knowledge-sharing, and builds practitioner capabilities.

Abdulaziz Al-Shamsan, CEO of the Saudi Customer Experience Award and CEO of Customer Experience Management, confirmed that the Kingdom earned a record-breaking 19 gold, 14 silver, and 19 bronze medals—more than any country in ICXA history. He also described the achievement as a pivotal moment in the Kingdom’s development and a significant shift toward a culture that prioritizes customers and beneficiaries.

ICXA

This success underscores the importance of sustaining national efforts to reinforce global competitiveness. Al-Ghamdi highlighted the need for continuous commitment to ensure ongoing excellence in customer experience. The association remains dedicated to promoting a customer-centered culture across all sectors.

Al-Shamsan also commended the government entities whose wins reflect their global-level performance, alignment with Vision 2030 initiatives, and adherence to international best practices. Their achievements demonstrate Saudi Arabia’s capability to lead in customer experience innovation.

Finally, this extraordinary accomplishment not only strengthens the Kingdom’s global standing but also inspires continued progress and leadership in customer experience worldwide.