At the Esports World Cup (EWC 2025) held at Riyadh City Boulevard, visitors were drawn to the Japan Pavilion by the graceful presence of sakura trees—cherry blossoms that serve as powerful cultural symbols of Japan. As part of the pavilion’s immersive cultural showcase, Crunchyroll, the leading platform for Japanese anime, presented a striking sculpture inspired by these iconic blooms.
Sakura trees, known for their delicate pink blossoms that bloom in spring, are deeply embedded in Japanese culture. Beyond their beauty, they hold culinary value: salted cherry blossoms are brewed into sakura tea—traditionally served to offer good wishes—and their leaves are used to wrap sakura mochi, a fragrant and flavorful rice cake enjoyed during seasonal celebrations.
The installation provided guests with a chance to experience both the visual elegance and the emotional depth of one of Japan’s most beloved natural and cultural treasures.
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