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Lucid Ignites Saudi Auto Revolution: Production Launches in 2026

Lucid Group has confirmed that it aims to begin manufacturing cars in Saudi Arabia in 2026, marking a significant step in the Kingdom’s ambitions to create a domestic auto manufacturing hub and reduce imports. The electric vehicle (EV) maker, backed by Saudi Arabia’s US$1 trillion sovereign wealth fund, plans to begin full-scale vehicle manufacturing by the end of the year at a new facility near Jeddah on the Red Sea, according to Interim CEO Marc Winterhoff.

“We have already started moving in equipment and we are on track,” Winterhoff said. He did not offer initial production estimates but noted that output would ramp up gradually in 2027 and 2028 before the plant reaches its full capacity of 150,000 vehicles in 2029.

Challenges and Future Prospects

Lucid stands as the only automaker that sells vehicles in Saudi Arabia which workers assemble locally. However, the company joins a growing list of EV producers, including Tesla and BYD, that scale rapidly. Such players are looking to get a foothold in the Kingdom as it invests heavily in the EV industry in a bid to cut down on emissions, imports, and the number of gas-guzzling cars on the road.

Adoption has been slow going amid challenges, including building out an EV charging network. Lucid, the company the Saudis have tapped to lead its EV ambitions, has also struggled more broadly with profitability and production challenges.

It has received several billions from Saudi Arabia’s Public Investment Fund (PIF) in recent years. Winterhoff said that there’s no reason to believe more PIF funding is coming but noted that Lucid is seeking more international funding.

While Lucid beat on its production targets in 2025, the company has flagged expectations for a deceleration in demand in the US and Europe. Its shares are down more than 60 per cent over the last year, reflecting lingering concerns around profitability, demand, and funding costs.

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