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King Approves Launch of National Charity Campaign

The revered Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, has officially sanctioned the commencement of the National Charity Campaign‘s fourth edition. Set to begin on the auspicious evening of Friday, 5th Ramadan 1445 AH (March 15, 2024), this pivotal initiative will be hosted on the national charity platform, Ehsan. The King’s endorsement of this campaign highlights his unwavering commitment to philanthropy, particularly during the sacred month of Ramadan, a time when charitable deeds hold immense significance.

Campaign Duration and Objectives

Slated to continue through the entirety of Ramadan, this campaign embodies the Custodian of the Two Holy Mosques and the Crown Prince’s profound dedication to charitable acts. It also seeks to engage the entire community in acts of generosity.

Gratitude and Support

Expressing deep gratitude, Dr. Majid bin Abdullah Al Qasabi, the chairman of the Ehsan platform’s supervisory committee, commended the King and the Crown Prince for their relentless backing. Their support has been instrumental from the very inception of the Ehsan platform.

Tradition of Generosity

The launch of this year’s campaign continues a proud tradition of fostering goodwill and compassion across the nation. By encouraging widespread participation, it underscores the importance of collective effort in addressing societal needs.

Record-Breaking Achievements

Dr. Al Qasabi proudly referenced the historical achievements of the campaign’s previous editions. Notably, the third edition amassed donations exceeding 760 million Riyals, directly benefiting over 398,000 recipients via more than 10.4 million acts of giving. This achievement reflects the profound sense of community and the shared commitment to uplifting those in need.

Encouraging Participation

As the campaign reflects on the profound impact that their generosity can have. It’s a call to action for everyone to play a part in creating a ripple effect of kindness and solidarity.

The National Charity Campaign, under the auspices of King Salman and the Crown Prince, sets a remarkable example of leadership in philanthropy. It’s an invitation to the nation to unite in a common cause and supportive society.

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