Diriyah Company, the developer behind Saudi Arabia’s historic Diriyah project, will present its flagship developments at MAPIC 2024 in Cannes. The event, a global retail summit, takes place from November 26 to 28, focusing on transformative retail and urban projects.
Diriyah Square Takes Center Stage at MAPIC
Diriyah Company aims to highlight Diriyah Square, the centerpiece of its expansive 14-square-kilometer masterplan, during MAPIC. Designed as a vibrant hub, Diriyah Square offers shopping, dining, culture, and lifestyle experiences, promising to redefine urban development.
Diriyah, located near Riyadh, plays a crucial role in Saudi Arabia’s Vision 2030 economic diversification strategy. Backed by the Public Investment Fund, it is expected to draw 50 million annual visits by 2030, bolstering tourism and retail.
Diriyah’s Strategic Role at MAPIC
MAPIC 2024, the world’s leading retail summit, will take place in Cannes from November 26 to 28. Diriyah Company plans a series of high-level engagements to spotlight retail and urban regeneration innovations.
Alfie Gibbs, Chief Development Officer, will speak at the Retail and Urban Regeneration Summit, emphasizing mixed-use retail projects. On November 27, Nawaf Rajeh, Senior Director of Development and Innovation Marketing, will discuss involving communities in project planning.
Exclusive Investment Opportunities
Diriyah Company will host an exclusive briefing for select attendees, offering insights into retail investments and partnership opportunities. This initiative underlines its commitment to fostering global collaboration and advancing the retail sector.
Saudi Arabia’s ambitious development of Diriyah underscores its growing influence in shaping the future of retail and urban living.
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