Tabuk is stepping into a new era of entertainment with the opening of SEVEN Tabuk – an extraordinary hub bringing world-class leisure to Saudi Arabia’s northwest.
The pioneering destination marks a new milestone for Saudi Entertainment Ventures (SEVEN), which has recently opened its first entertainment hub in Aseer. This rapid expansion brings more lifestyle destinations to the Kingdom’s regions while driving economic growth, in line with the objectives of Saudi Vision 2030.
SEVEN Tabuk: A Multi-Billion-Dollar Investment
The Big Picture: SEVEN has launched its second destination in Tabuk, offering unlimited fun through a diverse range of local and global experiences that blend adventure, tech, cinema, and leisure.
By the Numbers:
- SAR 1.4 billion: Total investment value.
- 72,000 square meters: Total built-up area.
- 65 million: Targeted annual visitors by 2030.
- 26: Retail and dining outlets.
- 7: Main zones.
State of Play: SEVEN Tabuk marks a major shift in Saudi Arabia’s entertainment strategy, decentralizing mega attractions away from major hubs to elevate quality of life across all the Kingdom’s regions.
Inside SEVEN Tabuk
Between the Lines: By blending homegrown entertainment concepts with global attractions, SEVEN Tabuk aims to attract visitors from all age groups and society segments.
What to Watch: With architectural designs and natural landscapes inspired by the local heritage of Tabuk, SEVEN Tabuk is set to boost tourism activity and economic growth in northwest Saudi Arabia.
What He Said: “The destination aims to attract roughly 1.65 million visits annually by 2030, reinforcing Tabuk’s role as a leading tourism and leisure hub in northwestern Saudi Arabia.” – Abdullah Aldawood, SEVEN Chairman.
Homegrown Experiences:
Kawaken
A homegrown entertainment experience that takes visitors on a fascinating journey through a mystical world featuring a wide array of thrilling rides, entertainment attractions, and interactive challenges. It includes 7-9 games, in addition to a e-games zone and dedicated spaces for dining and celebrations.
سيداتي، آنساتي، سادتي✨
جاهزين للجاي؟ #كواكن
يلا #سڤن_أبها #سڤن_تبوكhttps://t.co/r4mBeqXyNa
✨ Ladies & gentlemen
? Ready for what’s next
#Kawaken
Yalla #SEVEN_Abha #SEVEN_Tabuk pic.twitter.com/G2hpVgWDZb— SEVEN مشاريع الترفيه السعودية (@saudi_SEVEN) August 21, 2026
The zone also features Kawaken Junior – a special kids area with three main games in a safe area for children.
Golfi
A modern indoor golf experience featuring 12 interactive holes suitable for all ages. Harnessing interactive elements and modern tech, such as Radio Frequency Identification (RFID) technology for automatic score tracking, Golfi allows amateurs to compete and test their skills.
Cyber Bowling
An exciting bowling experience with 10 innovative lanes and a smart scoring system. It features visual effects, interactive lightning, and custom-designed avatars for added fun.
Scene Cinema
Through state-of-the-art screens and sound systems, Scene Cinema immerses visitors in a comprehensive cinematic experience.
Global Experiences:
Discovery Adventures
A global indoor edutainment attraction developed in collaboration with Warner Bros. Discovery. It blends science, nature, and exploration, transforming knowledge into physical and digital activities as well as interactive challenges tailored for families, youth, and school trips.
Hot Wheels E-Karting
With a 300-meter multi-level track, Hot Wheels E-Karting blends speed and challenge in a safe environment that caters to the needs of thrill seekers.
SEVEN’s Expansion Strategy
The Context: SEVEN, wholly owned by Qiddiya Investment Company (QIC), is a premier developer and operator of integrated entertainment destinations. It supports the Fund’s mandate to create a sustainable entertainment, leisure and sports sector, in line with the Quality of Life Program and Saudi Vision 2030 objectives to create a vibrant society.
Go Deeper: As part of its expansion strategy, SEVEN has opened two indoor entertainment destinations in Abha and Tabuk. More projects are underway in several Saudi cities, including Riyadh, Al-Madinah, Al-Hamra, Jazan, Makkah, Taif, Dammam, Al-Khobar, Al-Ahsa, and Yanbu. It collaborates with global brands, such as Mattel, Hasbro, and Warner Bros. Discovery, to bring world-class entertainment to Saudi Arabia.
By the Numbers:
- Over SAR 50 billion: Total investments.
- 21: Entertainment projects.
- 14: Saudi cities.
Saudi Arabia’s Booming Entertainment Sector
The Catalyst: Under Vision 2030, Saudi Arabia’s entertainment sector has become a core pillar for boosting community wellbeing, attracting global talent, and diversifying the economy.
Spearheaded by the General Entertainment Authority (GEA), Saudi Arabia’s entertainment sector has become a key driving force behind the major strides achieved by the Quality of Life Program, anchored in multiple strategic initiatives and diverse events that offered expanded leisure options and elevated residents’ quality of life.
Catch Up Quick: Since GEA’s launch in 2016, it has attracted more than 320 million visitors to attend over 60 entertainment seasons and programs.
Reality Check: The Quality of Life Annual Report 2025 unveiled a rapidly expanding entertainment and hobbies sector under Vision 2030:
- 954 Entertainment Venues: Includes theme parks, amusement parks, and event facilities – surpassing the 942 target and marking a massive leap from the 154 venue baseline in 2017.
- 40 Unique Global Events: Major international entertainment titles hosted across the Kingdom, meeting the 2025 target (up from 14 in 2018).
