The King Abdulaziz and His Companions for Giftedness and Creativity Foundation has introduced a new visual identity, signaling a significant institutional transformation. This step reflects the foundation’s efforts to evolve its operational model and sharpen its strategic focus in alignment with national priorities in human capital development, research, and innovation.
Drawing inspiration from the historic seal of King Abdulaziz bin Abdulrahman Al Saud, the refreshed identity underscores Mawhiba’s strong national heritage. At the same time, it connects this legacy to its forward-looking mission of identifying gifted individuals, fostering creativity, and driving sustainable national impact.
Mawhiba highlighted that its progress in empowering Saudi talent has been made possible through the support of King Salman bin Abdulaziz Al Saud, Custodian of the Two Holy Mosques, and the continued backing of Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. This support reinforces Mawhiba’s role as a leading model for investing in human capital and advancing the goals of Saudi Arabia’s Vision 2030 to build a competitive, knowledge-based economy.
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