H.E. Al-Jawhra Bint Turki Al-Otaishan, Chairwoman of the Board of Directors of Sawahl Al Jazeera Media Company; Editor-in-Chief of “Rowad Al-Amal” magazine said that small and medium enterprises are the locomotive of economic development in countries.
Al-Otaishan asserted that the entrepreneurship sector is characterized by its positive impact on advancing development.
This came as part of her participation in the activities of the third day of the Biznix exhibition, within the third session, which raised the slogan “Women in Business and Franchise Investment”.
Al-Otaishan explained the reasons for her interest in entrepreneurship, stressing, given the high rate of unemployment in the Arab world, that the goal was not economic but rather developmental.
Al-Otaishan pointed out that the biggest goal of entrepreneurship is to form small enterprises for young people, to enable them to establish projects that can provide job opportunities for others, so the goal was developmental.
She further stressed that small and medium enterprises are the locomotive of economic development in countries. This is bearing in mind that global experiences in the United States of America and Europe are the most compelling evidence of this.
“The strong economy in many countries relies on small and medium enterprises,” she said.
Al-Otaishan expressed her pride in being the first Arab woman to support spreading the culture of self-employment and entrepreneurship in the Middle East, as she explained: “I started small as an entrepreneur, and I established my magazine with a Saudi Arab identity to spread the culture of self-employment and entrepreneurship in both English and Arabic.”
Regarding the secrets of success, Ms. Al-Jawhara stressed that patience, persistence, and sincerity in work are the secrets of success. Customers must be taken into account, and all their requirements must be met.
The Biznix exhibition was held for the first time in the heart of the Nile, on the Walk of the People of Egypt, for three days, from December 1 to 3, 2022, under the slogan “Investment with Excellence.”
The exhibition is sponsored by the Egyptian Ministry of Planning and Economic Development, the Ministry of Supply and Internal Trade, the Internal Trade Development Agency, the General Authority for Investment, the Small and Medium Enterprises Authority, the Egyptian Commercial Representation, and the National Initiative for the Development of Egyptian Industry.
It is worth noting that the Biznix exhibition is the first and largest exhibition and conference for investment and commercial agencies. It is the ideal destination for exploring investment and commercial opportunities and starting to implement them in Egypt and all countries of the Middle East.
This year, more than 50 exhibitors of domestic and foreign brands, including Geidea, Monginis, Dice, Cottonil, Carina, OSN, Circle K, PayNas, Luxeer, and other exhibitors, participated in the exhibition. In addition, there were more than 10 thousand visitors.
Biznix exhibition received many sponsors, including Telecom Egypt WE, Banque du Caire, Banque Misr, Council Masters Company, Geidea Financial Technology Company, Jebel Real Estate Development Company, EgyptAir, Eastern Company, Ciao City Center in addition to Waffarha.